Divine Forces Media - mindful, inspiring and empowering content and consulting. 

Divine forces Media works in the areas of conscious radio, film and television production; and in the realm of cultural wellness, youth development and cathartic techniques for those pursuing knowledge of self.  

Divine Forces Media additionally coordinates leadership, mentorship and social justice programs and cultural retreats. Our trainings are designed for participants to begin to establish physical, mental, and spiritual discipline, grit, cultural respect, and a strong foundation rooted in principles and the character ethic.

Divine Forces Media is led by Mr. Fidel Rodriguez who's life work has been dedicated to implementing critical thinking and paradigm shifting programs that stimulate consciousness, wellness and cultural knowledge. 

 
 

BIOGRAPHY

FIDEL T. RODRIGUEZ

For nearly 20 years Fidel Rodriguez has been raising consciousness and awareness through the aphorism "Know Thy Self.”  His life’s work has been built upon a "decolonizing the mind" methodology and the constant search for wisdom, knowledge, and understanding.  His diligent search for wisdom, knowledge, and understanding has propelled him to develop pragmatic programs rooted in indigenous cultural paradigms and practical healing tools that assist youth and adults on their journey towards knowledge of self.  His trainings focus on meditation, personal transformation, indigenous spirituality, self-reflection and expression of ones personal narrative to begin to heal from past traumatic experiences and further develop ones self-worth. The ultimate goal is to create paradigm shifts in thinking with youth and young adults affected by the Juvenile and Criminal Justice System.

Fidel is a Human Relations Consultant and Intergroup Specialist for the County of Los Angeles’ Human Relation Commission where he produces and facilitates youth and young-adult leadership, wellness, critical thinking trainings and annual conferences.   He created and coordinated “Spreading Seeds: Body, Mind, Spirit” a cultural rite of passage program which began at Homeboy Industries in 2008. Recently, Fidel created the Spreading Seeds Healing Network, a support Network for regional community-based service providers in Los Angeles County where participants experienced Native American healing traditions, meditation, Yoga, healing circles, leadership trainings, motivational speakers and trips in nature.  Weekly, Fidel can be found in numerous high schools in Los Angeles leading Spreading Seeds leadership and wellness trainings with students focused on meditation, personal transformation, building character, and contextualizing history and culture.  In 2016 he created and produced RISE UP for Humanity: Justice for the Forgotten, a yearly youth leadership conference focusing on raising consciousness around wellness, social justice issues, and building a progressive youth and young adult network in LA County.  He has conducted numerous workshops and cultural events for incarcerated youth at Los Angeles County Challengers Memorial Youth Center, Camps Scott, Scudder, Mendenhall, Rockey, and Central, Los Padrinos and Barry J. Nidorf Juvenile Halls.  As a result of his many years of service and dedication to those youth and families impacted by the Juvenile Justice System, the Los Angeles Probation Department awarded Mr. Rodriguez with the "Keys to Camps Scott and Scudder”.

Fidel began his media profession in 1995 where he became a producer and host of radio shows, TV segments, and concerts with entertainers and thought provoking guests through the culture of Hip Hop. From 1995 - 2001 Fidel was the long-time co-producer for Street Science with Dominque Diprima, the award-winning, number one Arbitron rated talk show for its time slot on Clear Channel’s 92.3 FM The Beat, for which he also produced live radio broadcasts and programs throughout Los Angeles on a wide range of social and entertaining issues featuring entertainers, community activist, politicians, and hip hop artists coming together to engage in dialogue. For six years he was also heavily involved in the production of the 92.3 The Beat Summer Jam Concerts. He then moved on to host and produce his own radio show at The Beat, award-winning and number one Arbitron rated Hip Hop show in his time slot, Seditious Beats. 

While at The Beat, you could also hear Fidel sharing bits of knowledge weekly on Julio G’s Westside Radio and the World Famous Wake Up Show with Sway and King Tech to their 17 million listeners. At times, when critical events concerning community issues occurred, afternoon drive time host Theo would bring him in to dialogue on various topics. In 2002, Fidel would move to Southern California’s 90.7 FM KPFK part of the National Pacifica Network to host Seditious Beats which evolved into Hip Hop radio show Divine Forces Radio (dfr). While at KPFK Fidel also hosted and produced numerous nationally syndicated radio programs for Pacifica Radio. Divine Forces Radio is a conscious hip hop radio show that has received numerous community, United States Senate and Congressional awards and LA City Mayoral recognitions for raising awareness and consciousness over the radio air waves through Hip Hop in Los Angeles. 

Fidel also produced and hosted a bi-yearly speaking event for youth in the Los Angeles County Central Juvenile Hall entitled Respect 101 with notable entertainers such as Big Boy, Xzibit, Danny Trejo, Immortal Technique, Laura Diez (CBS) and world champion boxing trainer Freddie Roach.  Fidel hosted numerous television interviews for international Hip Hop concert Rock The Bells with artists such as Ice Cube, Cee-Lo, Goodie Mob, Big Boy of Outcast, KRS-One, RZA, Cypress Hill, and Dilated Peoples to name a few. In 2014, he completed the production of a Hip Hop album with youth hip hop band The Bricks entitled, This Land with Grammy Award Winning Producers DJ Khalil (Eminem, Dr. Dre), KC Porter (Santana), JB Eckle (Santana, En Vogue), and Money Mark (Beastie Boys). He Executive Produced and coordinated the album through a program called Project One: One Love, One Mic, One Song, a youth music program located at the Los Angeles Music Academy in collaboration with the LA County Human Relations Commission (HRC) and non-profit Oneness, which collaborated to promote social awareness and Hip Hop music with youth in Los Angeles County.  Lastly, in 2017 Fidel was a field producer in Standing Rock, North Dakota for the documentary Akicita: The Battle of Standing Rock, which documents Native American activists and their allies as they pray and organize to halt the establishment of the Dakota Access Pipeline.  

Fidel was born and raised in Santa Barbara, California where his roots run deep on his maternal side with six generations of Mexican and Chumash ancestry.   While growing up, he enjoyed the beauty of Santa Barbara, however, he also had to endure numerous social issues such as poverty, violence, and racism (white supremacy).  Eventually, after many years of struggling to survive and near imprisonment he would find historical context and understanding regarding his experiences with poverty, racism and violence when he read The Autobiography of Malcolm X and simultaneously found solace and inspiration through a college professor and mentor while studying African American, Native American, and Chicano history.  This newfound “race” and class consciousness and new understanding of his Mexican and Chumash heritage gave him dignity, integrity and empowerment and ultimately galvanized him to constantly thirst for knowledge and truth.  

For over 20 years he has searched out cultural knowledge in the United States, Native American reservations, the Basque Country, Costa Rica, Cuba, France, Mexico, Netherlands, Nigeria, Peru, South Africa, South Korea, Spain, Zambia, and Zimbabwe, thus coming to the conclusion that universal principles such as dignity, integrity, kindness and empathy are the foundation of a persons character. Based upon his experiences and studies, he has developed an engaging and passionate speaking style that synthesizes his principled-based ideology rooted in his Mexican, Native American and African culture with his personal narrative of resilience and grit.  His story engages, motivates, provokes thought and models the ability to overcome insurmountable obstacles.  

Fidel is a 1998 graduate of the University of Southern California (Mc Nair Scholar) with degrees in both Chicano/Latino Studies and African American Studies. While attending USC, he lived in Zimbabwe studying African spiritual traditions, colonialism, neoliberalism and the methodology of decolonizing the mind.  Deeply influenced by his education and cultural training in Southern Africa ultimately led him to complete a life-changin initiation into the priesthood of Ifá, an indigenous, earth centered African spiritual tradition which is rooted in the Yoruba people of Nigeria, West Africa. Ifá utilizes a divination system, which is an extensive corpus of texts and mathematical formulas known as geomancy that provides a path of communication to the spiritual realm and where one can find guidance, clarity and intent of ones destiny.  Ifá is practiced among Yoruba communities and by the African diaspora and other ethnicities in the Americas, Europe. Asia and the Caribbean.  The Ifá Divination system was added in 2005 by UNESCO to its list of the "Masterpieces of the Oral and Intangible Heritage of Humanity."  Fidel believes his over twenty year spiritual journey in Ifá and Native American traditions pays direct homage to his late grandmother Bartola Maria Ramos, who was a well respected and admired espirutista (spiritualist), curandera (healer) and medium in Mexico and other parts of the world.  

Fidel is an avid student of philosophy, history and Shamanism and is an invited guest speaker at elementary, middle schools, high schools, colleges, and universities on the topics of history, colonization, decolonization, spiritualism, cultural wellness, racism, the heroes journey, and healing.  He is of Chumash, Mexican and West African ancestry and works as a motivational speaker, cultural facilitator and mentor with youth and adults in Los Angeles and is a certified trainer of The 7 Habits of Highly Effective People for Franklin Convey.  He is a frequent guest lecturer at USC Graduate School of Social Work on the topics of youth development, trauma, wellness, and indigenous spirituality.   Fidel credits his mother, sister, children and loving partner for their love and support, his ancestors who guide him, and gives gratitude for the mentors and teachers who have shared their knowledge and wisdom.    

 

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RISE UP for Humanity: Justice for the Forgotten is a yearly youth leadership conference created to raise consciousness around social justice and build a progressive youth network in LA County. Participants are engaged in empowering social justice and human relations workshops and provided with support to create human relations change efforts in their schools after the conference.

Each year Rise Up hosts over 200 youth and 50 adults from over 20 high schools in Los Angeles County that participated in 3 sessions with over 21 workshops during the course of the day that are facilitated by professionals and experts in their fields. The conference objective is for students to return back to their schools and develop a social justice project with their teachers and mentors. Some of the subject areas that students may focus can range from: poverty, racism, sexism, climate change, xenophobia, homophobia, prisons, trauma, bullying, Indigenous rights, to name few.

Past Speakers: Immortal Technique, Poet and Teaching Artist Mayda Del Valle, 2014-15 Youth Poet Laureate Amanda Gorman, Mike de La Rocha - CEO Revolve Impact, Jasmine Abdullah - Black Lives Matter, Get Lit Poets, Najeeba Syeed J.D., janaya khan - Black Lives Matter, Dr. AnnMaria De Mars, Temryss Lane M.A., JoAnna Harper, Dr. Loni Cupchoy, Margaret Prescod, Rhythm Arts Alliance, Harry Grammar - New Earth Organization, Sage Trudell - Native American Activist, Kim McGill - Youth Justice Coalition, Mark Lopez - East Yard Communities for Environmental Justice, JoAnna Hardy - Against the Stream, Hip Hop artists 2MEX and Medussa, the Get Lit Poets and percussionist Nakeiltha Nikki Campbell.

Rise Up For Humanity has been made possible with the support of the Los Angeles County Human Relations Commission, Produced • Mr. Fidel Rodriguez. For more information and to join the RISE UP for Humanity movement email: riseuplosangeles@gmail.com

Instagram • Twitter • @riseuplosangeles • Facebook • @riseupforhumanity • #riseup

Rise Up for Humanity: Justice For The Forgotten • March 16, 2018 • Los Angeles • CA

Rise Up for Humanity: Justice For The Forgotten • March 24, 2017 • Los Angeles • CA

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RISE Up for Humanity: Justice For The Forgotten • March 24, 2017 • Los Angeles • CA

Check out Get Lit - Words Ignite poet Mila Cuda dropping knowledge on education at the 2017 RISE UP Conference.

Vanessa Tahay of the Get Lit - Words Ignite shares her powerful poem titled, "A Dream in 5 Days" at the 2017 Rise Up Youth Conference. 

Jessica Romoff of Get Lit - Words Ignite shares her powerful poem, "Soldiers in Silk" at the 2017 Rise Up Youth Conference.                    

Hip Hop artist Immortal Technique speaks at the 1st Annual Rise Up for Humanity Youth Conference.

 Speaker Amanda Gorman 2016 Rise Up for Humanity Youth Conference. 

Mike de la Rocha 2016 Rise Up for Humanity Youth Conference.

2016 Rise Up For Humanity Speaker Amanda Gorman. 

RISE Up for Humanity: Justice For The Forgotten • April 29, 2016 • Los Angeles • CA

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The Oracles of Hip Hop

divine forces radio (dfrfocuses on raising awareness, consciousness and truthfulness as an antidote for historical amnesia and healing through critical thinking interviews and conscious and uplifting music.

For over 10 years divine forces radio hosted and produced by Fidel Rodriguez has engaged and entertained its listeners through conscious hip hop music, critical thinking and enlightening information through interviews on culture, global spiritual traditions, history, health and politics.  Developed from one of the most engaging radio shows ever launched at Clear Channels 92.3 The Beat back in 1998, divine forces radio, formerly "Seditious Beats", was hosted and produced by Fidel Rodriguez with  DJ Icy Ice of the World Famous Beat Junkies.  “Seditious Beats” first aired on KKBT FM (92.3 FM "The Beat") where it premiered in February of 1998, and eventually evolving into divine forces radio and adding resident DJ's Orator, Counterstryke, and Breeze with many guest DJ's over the years. 

Since its inception in 1998 to its departure in 2009, the growth of divine forces radio was nothing short of spectacular:

·     Increased its ad revenue and also increased its listener ship by 275%.
·     Went from #14 in Arbitron ratings, to the #1 radio program in Los Angeles in its time slot within 3 months of its debut.
·     Currently airing on the strongest radio station in the United States -- 112,000 watts KPFK (90.7FM) in Los Angeles and KPFK (98.7FM) in Santa Barbara
·     Diverse audience with strong Latino and African American following.
·     divine forces radio /Seditious Beats & Fidel Rodriguez also have received awards for their commitment to social and community issues from United States Congresswomen Maxine Waters for "years of dedication to raising consciousness, promoting unity and providing our youth creative avenues for positive change through the radio airwaves” and former State Senator Tom Hayden for their “enormous and continuous efforts to touch and transform lives through conscious radio”.

·     dfr received its second award for seven years of dedication to conscious radio in Los Angeles from Congresswoman Maxine Watters, "divine forces radio (dfr) in recognition of the seventh anniversary of one of the best programs on radio today featuring conscious hip-hop music and promoting political awareness, and for all the positive and devoted work dfr has done to uplift, enlighten, and educate while entertaining its listening audience and the community".

·     divine forces radio was nominated for Best Radio Show in Los Angeles by the LA Weekly for 2005.

·     Certificate of Appreciation presented to divine forces radio May 2006 “Thank You For Making A Difference” Antonio R. Villaraigosa Mayor

·     Recognition on divine forces radio 9 Year Anniversary February 21st, 2007 Mayor Antonio R. Villaraigosa

·     Certificate of Appreciation presented to Fidel Rodriguez May 22, 2007 “For your commitment and dedication to serving the City of Los Angeles’ 30th Anniversary Celebration of Asian Pacific Islander Heritage Month” Antonio R. Villaraigosa Mayor

·     “Certificate of Special Recognition presented to Divine Forces Radio February 21, 2008 on the occasion of its 10th Anniversary celebrating a decade of revolutionary radio programming that strives to raise consciousness by sharing the wisdom of ancient cultures and the struggles for justice in our society in a format that entertains as well as enlightens its listeners; and in recognition of its strong support of positive programs that help improve the quality of life of inner city youth in Los Angeles and beyond”  Maxine Waters Member of Congres.

Innovative, positive, and exciting, divine forces radio flawlessly blends music, education, in-studio guests, and spiritual consciousness within theme-based shows.  There is even a “Word of the Week”, where listeners improve their vocabulary and comprehension while having a chance to win books (over 3300 in the past 10 years) to promote literacy in Los Angeles. With songs intertwined with entertaining movie sound bites and knowledge breaks that are sure to make you scratch your head in astonishment, dfr focuses on seeking the root of “truth”.

Some past guest have been: KRS-ONE, Reverend Michael Beckwith, Thich Nhan Hanh, Public Enemy, Dilated Peoples, Russell Simmons, Africa Bambaataa, Ali Shaheed Muhammad, Tony Touch, Brother J (X-Clan), David Icke, Miguel Ruiz, RZA, Sifu Shi Yan Ming, Congresswoman Maxine Waters, SWAY (MTV), Talib Kwali, Gang Starr, Immortal Technique, Del The Funkyhomosapian Ozomatli, Luis Rodriguez, Akil (Jurassic 5), DJ Q-bert, DJ Revolution, Jeff Chang, Tommy Chong, Chief Joseph Chasing Horse, Sabac Red, Orval Looking Horse, Jose Arguelles, Super Natural, Lady Bug Mecca, Psycho Realm, and many others.
                                       
divine forces radio- Listener Comments


“Popular education is a rare find in radio these days, especially when the focus is relevant to many young minds who are at the crossroads of identity construction and development.”  – dfr Listener Renee Rodriguez – Orange County Human Relations Commission

“Hello divine forces radio,

I just wanna say thank you for putting together the beautiful show every Friday night. It's educational and I am always inspired and bugging out on the knowledge you share with me. Much peace to you folks at divine forces radio.” Porschia Baker

“Your show inspired me so much brotha, because I have a learning disability and you’ve help motivate me so much…..I’m not the best reader but two years ago listening to dfr I started reading books and now I am hooked” Maskman MC

“I first heard the show (dfr) about five or six weeks ago and I haven’t missed it since.  You dudes break it down for all of the people who aren’t knowing what’s really going down in this world.” Faithful Listener, Ulysses Washington III

“I’ve lived in Los Angeles for 7 years now, and your show (dfr) is one of the most original and stimulating programs (radio or otherwise) that I’ve experienced since I’ve lived here.” E. Christian Moore

“divine forces radio exposes listeners to information that is left out from the news and commercial of rap radio…dfr is the only hip hop radio show that encourages listeners to be aware of the events of the world…..and is an inspiration for young hip hop listeners who believe in social justice”.  Karl Pacho

After 8 year hiatus, Divine Forces Radio returns for a one time special show with Fidel Rodriguez and DJ Orator. Special Guest include Associate Professor Najeeba Sayeed at Claremont School of Theology, Professor Robert Hernandez at the USC School of Social Work and Mr. Harrold Grammar CEO of non profit organization New Earth discuss the topics of violence in America, history, gentrification, structural violence, healing and Decolonizing music.  Click on sound cloud link below:

Radio History Photos

Past Productions

Radio Workshops 

                                                                                                                                                

                                                                                                                                             

ADVENTURES IN CONSCIOUSNESS

Nearly 10 million people live within Los Angeles County, which makes it the most populous and diverse county in the United States. For many, living in Los Angeles can be very challenging-both socially and economically and for many youth, overcoming these obstacles can be daunting and chaotic both physically and mentally. Eight young musicians, known as The Bricks, were raised in this abundance of diversity juxtaposed with the complexity of being a teenager and have risen above their own personal hardships to artistically utilize their experiences to create meaningful, quality music.

The Bricks were chosen from among hundreds to participate in a historic government youth program called Project 1 designed to mentor musically talented youth through the process of making music that share stories and social issues that directly affect teens and young adults. The Bricks are Maria Tuadi- lead vocals/acoustic guitar, Anthony Gutierrez-vocals/acoustic guitar, Louie Gonzalez-guitar, Marcy Mejia-bass, Alex Baldwin-vocals, Tevin Douglas vocals/percussion and Jose Garcia-drums.

The Bricks brand of music delivers an eclectic mix of Hip Hop, Soul, Rock, Latin and world music that invigorates audiences wherever they perform. While most teens and young adults wait for the next trend to be marketed to them, The Bricks are leading the way using the same approach that has worked for many great bands- original music with a message. Following the footsteps of the greats, such as Nina Simone, Bob Marley, Stevie Wonder, U2, Ozomatlil, The Roots, Linkin Park or Macklemore & Ryan Lewis, The Bricks are creating music about issues important to them and to society. By combining their stories, their perspective, and their music they are able to be creative and uplifting and still hit many significant social topics such as violence against the homeless, domestic violence, juvenile justice, racism, sexism, homophobia or the timely topic of immigration. 

The Bricks debut EP This Land co-produced and mentored by professional and Grammy Award-winning producers KC Porter (Santana, Ozomatli), JB Eckl (Santana, En Vogue), Money Mark (Beastie Boys), DJ Khalil (Eminem, Dr. Dre), DJ C- Minus (Korn), Big Duke (Psycho Realm), Scarab (Living Legends), Erik "Blu2th" Griggs (Chris Brown, Jordin Sparks) featuring guest appearances by Immortal Technique and Sick-Jacken of Psycho Realm and a public service announcement by actor Danny Trejo. The Bricks EP was mastered by Chris Bellman for Bernie Grundman Mastering. The Bricks brand of music delivers a socially conscious and eclectic mix of Hip Hop, Soul, Rock, Latin and world music. 

"Being a part of The Bricks has made me more aware of the world and its social issues. I found myself responsible for telling the stories of the oppressed, the invisible, and the different. The great question was, ‘how do I tell the world it's got issues without shoving it in its face?’ Well, with this band, I believe I've found the answer—music," - Maria Tuadi, The Bricks - Lead Singer

Executive Produced by Fidel Rodriguez and the Los Angeles County Commission on Human Relations, in collaboration with the non-profit Oneness, Los Angeles College of Music and some of the music industry’s most talented music professionals, The Bricks ventured on a journey to write a new soundtrack for their generation that reminds us all that music can do much more than entertainment can also educate, provoke thought and inspire. For more information on the The Bricks CD This Land email: thebricksla@gmail.com or www.facebook.com/thebricksla.

The Bricks - This LAND 

Decolonize the Mind - is the meaningful and active disciplined practice to heal from the forces of colonialism that perpetuate the subjugation and/or exploitation of our minds, bodies, spirits and lands.  Through studying historical indigenous cultural practices of people colonized throughout the world, tools that heal people from historical and complex trauma are discovered, understood and developed to assist in the process to decolonize the mind.    

Decolonizing actions must begin in the mind, and that creative, consistent, decolonized thinking shapes and empowers the brain, which in turn provides a major prime for positive change. Undoing the effects of colonialism and working toward decolonization requires each of us to consciously consider to what degree we have been affected by not only the physical aspects of colonization, but also the psychological, mental, and spiritual aspects. 

"The real aim of colonialism was to control the people's wealth: what they produced, how they produced it, and how it was distributed; to control, in other words, the entire realm of the language of real life.  Colonialism imposed its control of the social production of wealth through military conquest and subsequent political dictatorship. But its most important area of domination was the mental universe of the colonized, the control, through culture, of how people perceived themselves and their relationship to the world.  Economic and political control can never be complete or effective without mental control.  To control a people's culture is to control their tools of self-definition in relationship to others.  

For colonialism this involved two aspects of the same process: the destruction or deliberate undervaluing of a people's culture, their art, dances, religions, history, geography, education, orature, and literature, and the conscious elevation of the language and "culture" of the coloniser.  The domination of a people's language by the languages of the colonising nations was crucial to the domination of the mental universe of the colonised. 

The effect of the cultural bomb is to annihilate a people’s belief in their names, in their languages, in their environment, in their heritage of struggle, in their unity, in their capacities and ultimately in themselves. It makes them see their past as one wasteland of non-achievement and it makes them want to distance themselves from that wasteland. It makes them want to identify with that which is furthest removed from themselves; for instance, with other peoples’ languages rather than their own. It makes them identify with that which is decadent and reactionary, all those forces that would stop their own springs of life. It even plants serious doubts about the moral righteousness of struggle. Possibilities of triumph or victory are seen as remote, ridiculous dreams. The intended results are despair, despondency and a collective death-wish." - Ngugi Wa Thiong'o - Decolonising The Mind: The Politics of Language in African Literature

Decolonizing link - http://www.decolonization.org

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”We are what we repeatedly do, therefore excellence is not an act but a habit” - Aristotle

ASE - DAILY INSPIRATIONS 

Everyday we are given challenges to overcome and life choices to make,  this page is to be used to inspire you as you push yourself to follow your goals and dreams no matter what.   Below are various motivational videos that I watch daily to keep my mind, body and spirit awake and motivated as I pursue and commit myself to develop my principles, character and grit.  I hope you enjoy them.  

Ase is an invisible force, a magical sacred force of all divinity, and of all things.  It means to affix and affirm things, by saying Ase we not only legitimize the prayer, we also send out the vibration of the holy phrase so that the prayers may reach Orun (Heaven).

 
 

CONTACT 

Leadership and Wellness Trainings and Speaking inquiries for Mr. Fidel Rodriguez please email - divineforcesmedia@gmail.com

Radio Inquiries email - divineforcesradio@gmail.com