Divine Forces Media - To create mindful, inspiring and empowering content. 

Divine forces Media works in the areas of radio, film and television, optimal wellness and youth and young adult development. 

Divine Forces Media coordinates cultural rites of passage, leadership and mentorship programs for adolescents. Our trainings are designed for participants to begin to establish physical, mental, and spiritual discipline, grit, cultural respect and a strong foundation rooted on principles and the character ethic.

Divine Forces Media is led by Fidel Rodriguez who is dedicated to implementing paradigm shifting programs through media and auspicious projects that stimulate and mindfully promote consciousness, wellness and cultural knowledge that empowers the individual, family and community.




FIDEL T. RODRIGUEZ for nearly 20 years has been raising consciousness and awareness through the aphorism "Know Thy Self.”  His life’s work has been built upon the three pillars; knowledge, wisdom and understanding. Through these pillars he has developed a mindful pragmatism rooted in indigenous cultural paradigms and beliefs that has enabled him to share practical tools that assist youth and adults on their journey to develop character and grit. His trainings focus on meditation, personal transformation, indigenous spirituality and writing ones personal narrative to heal from trauma and further develop ones self-worth. Furthermore, trainings assist participants on their journey towards self-mastery based on universal principles and knowledge. The ultimate goal is to create paradigm shifts in thinking with youth and young adults affected by the Juvenile and Criminal Justice System.



Fidel is a Human Relations Consultant and Violence Prevention Specialist for the County of Los Angeles’ Human Relation Commission where he facilitates and coordinates “Spreading Seeds: Body, Mind, Spirit” a rite of passage program which began at Homeboy Industries in 2008. Currently, Fidel is coordinating Spreading Seeds Healing Network, a support Network for regional community-based service providers in LA County. The support and training's focus on: providing a safe space to heal from trauma, developing more meaningful working relationships with each other, and developing and nurturing spiritual practices, guiding principles and methods to create personal change. 

In addition, Fidel created and facilitated the nationally recognized Breaking the Cycle with Dignity: Overcoming Insurmountable Obstacles, a 30 hour state-certified Conflict Resolution and Human Relations training that was held at Barry J. Nidorf Juvenile Hall in Sylmar, California (STC Certification Number: 0015-034720). In addition to his professional expertise, Mr. Rodriguez's personal experience of being incarcerated in juvenile hall, sentenced to probation between the ages of seven and twenty-six years of age, as well as being deemed a "high risk" and special education child has also given him a unique and inside perspective into the inner workings of the juvenile detention system. Since 1997, Mr. Rodriguez has conducted numerous workshops and cultural events for incarcerated youth at Los Angeles County Challengers Memorial Youth Center, Camp Scott, Scudder, Mendenhall, Rockey and Central, Los Padrinos and Barry J. Nidorf Juvenile Hall.sAs a result of his many years of service and dedication to those youth and families impacted by the juvenile justice system, the Los Angeles Probation Department awarded Mr. Rodriguez with the "Keys to Camps Scott and Scudder”. 

Currently, Fidel is facilitating and coordinating a state-certified wellness and cultural diversity training entitled Breaking the Cycle with Dignity: Overcoming Insurmountable Obstacles - 24/7 with LA County probation officers while simultaneously facilitating a 3 month wellness and leadership training with 25 selected juveniles mentored by a team of probation officers.  Weekly, Fidel can be found in numerous high schools in Los Angeles leading Spreading Seeds leadership and wellness trainings with students focused on meditation, personal transformation, building character, and contextualizing history and culture. 

Professionally, since 1995 Fidel has been producing and hosting radio shows, tv segments, and concerts with entertainers and thought provoking guests for youth and young adults through the culture of Hip Hop. From 1995 – 2001 Fidel was the long-time co-producer for Street Science with Dominque Diprima, the award-winning, number one Arbitron rated talk show for its time slot on Clear Channel’s 92.3 FM The Beat, for which he also produced live radio broadcasts and programs throughout Los Angeles on a wide range of social and entertaining issues featuring entertainers, community activist, politicians, and hip hop artists coming together to engage in dialogue. For 6 years he was also heavily involved in the production of the 92.3 The Beat Summer Jam Concerts. He then moved on to host and produce his own radio show at The Beat, award-winning and number one Arbitron rated hip hop show in his time slot Seditious Beats. 

While at The Beat, you could also hear Fidel sharing bits of knowledge weekly on Julio G’s Westside Radio and the World Famous Wake Up Show with Sway and King Tech to their 17 million listeners. At times, when critical events concerning community issues occurred, afternoon drive time host Theo would bring him in to share information and his analysis on the issues. In 2002, Fidel would move to Southern California’s 90.7 FM KPFK part of the National Pacifica Network to host Seditious Beats which evolved into Hip Hop radio show Divine Forces Radio (dfr). While at KPFK Fidel also hosted and produced numerous nationally syndicated radio programs for Pacifica Radio. Divine Forces Radio is a conscious hip hop radio show that has received numerous community, United States Senate and Congressional awards and LA City Mayoral recognitions for raising awareness and consciousness over the radio air waves through Hip Hop in Los Angeles. 

Fidel also hosts and produces a bi-yearly speaking event for youth in the Los Angeles County Central Juvenile Hall entitled Respect 101 with notable entertainers such as Big Boy, Xzibit, Danny Trejo, Immortal Technique, Laura Diez (CBS) and world champion boxing trainer Freddie Roach.  Fidel hosted numerous television interviews for international Hip Hop concert Rock The Bells with artists such as Ice Cube, Cee-Lo, Goodie Mob, Big Boy of Outcast, KRS-One, RZA, Cypress Hill, and Dilated Peoples to name a few. In 2014, he completed the production of a Hip Hop album with youth hip hop band The Bricks entitled This Land with Grammy Award Winning Producers DJ Khalil (Eminem, Dr. Dre), KC Porter (Santana), JB Eckle (Santana, En Vogue), and Money Mark (Beastie Boys). He Executive Produced and coordinated the album through a program called Project One: One Love, One Mic, One Song, a youth music program located at the Los Angeles Music Academy in collaboration with the LA County Human Relations Commission (HRC) and non-profit Oneness, which collaborated to promote social awareness and Hip Hop music with youth in Los Angeles County. 

After many years of dealing with problematic issues in school and with the criminal justice system as a youth and young adult a pivotal change occurred.  At twenty-three years old Fidel was given The Autobiography of Malcolm X, through Malcolm's personal narrative he began to understand for the first time in his life the complexities and the historical context of his own culture and life experiences.   For him this experience established a life changing paradigm shift in thinking that would set a solid foundation on his long journey to de-colonizing his mind and heal.  His over 20 years of professional and personal life experiences combined with his travels through the United States, Native American reservations, Mexico, Korea, Nigeria, South Africa, Zimbabwe, Zambia, Netherlands, Spain, Basque, and France, he has learned the significance of how universal principles build the foundation of a persons character and dignity.    He has developed an engaging and passionate speaking style that synthesizes his past as a so-called “juvenile delinquent” juxtaposed with an evolved more mature adult and principled based ideology that is rooted in his African and Native American traditions. His story engages, motivates and provokes thought.

Mr. Rodriguez is a 1998 graduate of the University of Southern California (Mc Nair Scholar) with degrees in both Chicano/Latino Studies and African American Studies. While attending USC, he lived in Zimbabwe studying African spiritual traditions, colonialism and Neoliberalism. Mr. Rodriguez (Ifaseye Shangodayo Adesanya) is an initiated Omo Awo (Priest) and initiated Priest of Shango in the IFA religion of Nigeria, an indigenous traditional religion; he also is a Franklin Covey Certified 7 Habits of Highly Effective Teens trainer.  He credits his loving mother and sister for their support and for setting positive and gritty life examples to strive towards and gives gratitude for the past and current guidance and mentorship by Mr. Bill Jackson (R.I.P), Mr. Tony Jackson, Mr. Luis Rodriguez, Mrs. Dominque DiPrima and most significantly, Babalawo Fasegun Falokun.  Mr. Rodriguez is a private wellness consultant, motivational speaker and life coach to youth and adults, numerous government agencies and non-profit organizations, but his most important work is the raising of his three children.

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The Oracles of Hip Hop

divine forces radio (dfrfocuses on raising awareness, consciousness and truthfulness as an antidote for historical amnesia and healing through critical thinking interviews and conscious and uplifting music.

For over 10 years divine forces radio hosted and produced by Fidel Rodriguez has engaged and entertained its listeners through conscious hip hop music, critical thinking and enlightening information through interviews on culture, global spiritual traditions, history, health and politics.  Developed from one of the most engaging radio shows ever launched at Clear Channels 92.3 The Beat back in 1998, divine forces radio, formerly "Seditious Beats", was hosted and produced by Fidel Rodriguez with  DJ Icy Ice of the World Famous Beat Junkies.  “Seditious Beats” first aired on KKBT FM (92.3 FM "The Beat") where it premiered in February of 1998, and eventually evolving into divine forces radio and adding resident DJ's Orator, Counterstryke, and Breeze with many guest DJ's over the years. 

Since its inception in 1998 to its departure in 2009, the growth of divine forces radio was nothing short of spectacular:

·     Increased its ad revenue and also increased its listener ship by 275%.
·     Went from #14 in Arbitron ratings, to the #1 radio program in Los Angeles in its time slot within 3 months of its debut.
·     Currently airing on the strongest radio station in the United States -- 112,000 watts KPFK (90.7FM) in Los Angeles and KPFK (98.7FM) in Santa Barbara
·     Diverse audience with strong Latino and African American following.
·     divine forces radio /Seditious Beats & Fidel Rodriguez also have received awards for their commitment to social and community issues from United States Congresswomen Maxine Waters for "years of dedication to raising consciousness, promoting unity and providing our youth creative avenues for positive change through the radio airwaves” and former State Senator Tom Hayden for their “enormous and continuous efforts to touch and transform lives through conscious radio”.

·     dfr received its second award for seven years of dedication to conscious radio in Los Angeles from Congresswoman Maxine Watters, "divine forces radio (dfr) in recognition of the seventh anniversary of one of the best programs on radio today featuring conscious hip-hop music and promoting political awareness, and for all the positive and devoted work dfr has done to uplift, enlighten, and educate while entertaining its listening audience and the community".

·     divine forces radio was nominated for Best Radio Show in Los Angeles by the LA Weekly for 2005.

·     Certificate of Appreciation presented to divine forces radio May 2006 “Thank You For Making A Difference” Antonio R. Villaraigosa Mayor

·     Recognition on divine forces radio 9 Year Anniversary February 21st, 2007 Mayor Antonio R. Villaraigosa

·     Certificate of Appreciation presented to Fidel Rodriguez May 22, 2007 “For your commitment and dedication to serving the City of Los Angeles’ 30th Anniversary Celebration of Asian Pacific Islander Heritage Month” Antonio R. Villaraigosa Mayor

·     “Certificate of Special Recognition presented to Divine Forces Radio February 21, 2008 on the occasion of its 10th Anniversary celebrating a decade of revolutionary radio programming that strives to raise consciousness by sharing the wisdom of ancient cultures and the struggles for justice in our society in a format that entertains as well as enlightens its listeners; and in recognition of its strong support of positive programs that help improve the quality of life of inner city youth in Los Angeles and beyond”  Maxine Waters Member of Congres.

Innovative, positive, and exciting, divine forces radio flawlessly blends music, education, in-studio guests, and spiritual consciousness within theme-based shows.  There is even a “Word of the Week”, where listeners improve their vocabulary and comprehension while having a chance to win books (over 3300 in the past 10 years) to promote literacy in Los Angeles. With songs intertwined with entertaining movie sound bites and knowledge breaks that are sure to make you scratch your head in astonishment, dfr focuses on seeking the root of “truth”.

Some past guest have been: KRS-ONE, Reverend Michael Beckwith, Thich Nhan Hanh, Public Enemy, Dilated Peoples, Russell Simmons, Africa Bambaataa, Ali Shaheed Muhammad, Tony Touch, Brother J (X-Clan), David Icke, Miguel Ruiz, RZA, Sifu Shi Yan Ming, Congresswoman Maxine Waters, SWAY (MTV), Talib Kwali, Gang Starr, Immortal Technique, Del The Funkyhomosapian Ozomatli, Luis Rodriguez, Akil (Jurassic 5), DJ Q-bert, DJ Revolution, Jeff Chang, Tommy Chong, Chief Joseph Chasing Horse, Sabac Red, Orval Looking Horse, Jose Arguelles, Super Natural, Lady Bug Mecca, Psycho Realm, and many others.
divine forces radio- Listener Comments

“Popular education is a rare find in radio these days, especially when the focus is relevant to many young minds who are at the crossroads of identity construction and development.”  – dfr Listener Renee Rodriguez – Orange County Human Relations Commission

“Hello divine forces radio,

I just wanna say thank you for putting together the beautiful show every Friday night. It's educational and I am always inspired and bugging out on the knowledge you share with me. Much peace to you folks at divine forces radio.” Porschia Baker

“Your show inspired me so much brotha, because I have a learning disability and you’ve help motivate me so much…..I’m not the best reader but two years ago listening to dfr I started reading books and now I am hooked” Maskman MC

“I first heard the show (dfr) about five or six weeks ago and I haven’t missed it since.  You dudes break it down for all of the people who aren’t knowing what’s really going down in this world.” Faithful Listener, Ulysses Washington III

“I’ve lived in Los Angeles for 7 years now, and your show (dfr) is one of the most original and stimulating programs (radio or otherwise) that I’ve experienced since I’ve lived here.” E. Christian Moore

“divine forces radio exposes listeners to information that is left out from the news and commercial of rap radio…dfr is the only hip hop radio show that encourages listeners to be aware of the events of the world…..and is an inspiration for young hip hop listeners who believe in social justice”.  Karl Pacho

Radio History Photos

Past Productions

Radio Workshops 




Decolonize the Mind - is the meaningful and active disciplined practice to heal from the forces of colonialism that perpetuate the subjugation and/or exploitation of our minds, bodies, spirits and lands.  Through studying historical indigenous cultural practices of people colonized throughout the world, tools that heal people from historical and complex trauma are discovered, understood and developed to assist in the process to decolonize the mind.    

Decolonizing actions must begin in the mind, and that creative, consistent, decolonized thinking shapes and empowers the brain, which in turn provides a major prime for positive change. Undoing the effects of colonialism and working toward decolonization requires each of us to consciously consider to what degree we have been affected by not only the physical aspects of colonization, but also the psychological, mental, and spiritual aspects. 

"The real aim of colonialism was to control the people's wealth: what they produced, how they produced it, and how it was distributed; to control, in other words, the entire realm of the language of real life.  Colonialism imposed its control of the social production of wealth through military conquest and subsequent political dictatorship. But its most important area of domination was the mental universe of the colonized, the control, through culture, of how people perceived themselves and their relationship to the world.  Economic and political control can never be complete or effective without mental control.  To control a people's culture is to control their tools of self-definition in relationship to others.  

For colonialism this involved two aspects of the same process: the destruction or deliberate undervaluing of a people's culture, their art, dances, religions, history, geography, education, orature, and literature, and the conscious elevation of the language and "culture" of the coloniser.  The domination of a people's language by the languages of the colonising nations was crucial to the domination of the mental universe of the colonised. 

The effect of the cultural bomb is to annihilate a people’s belief in their names, in their languages, in their environment, in their heritage of struggle, in their unity, in their capacities and ultimately in themselves. It makes them see their past as one wasteland of non-achievement and it makes them want to distance themselves from that wasteland. It makes them want to identify with that which is furthest removed from themselves; for instance, with other peoples’ languages rather than their own. It makes them identify with that which is decadent and reactionary, all those forces that would stop their own springs of life. It even plants serious doubts about the moral righteousness of struggle. Possibilities of triumph or victory are seen as remote, ridiculous dreams. The intended results are despair, despondency and a collective death-wish." - Ngugi Wa Thiong'o - Decolonising The Mind: The Politics of Language in African Literature

Decolonizing link - http://www.decolonization.org

 APRIL 29, 2016 / SOLD OUT!

Rise Up For Humanity is a youth conference created to raise consciousness and build a progressive youth network in LA County. Through engaging workshops that focus on social justice issues and practical and artistic solutions, youth will be empowered and provided support to create human relations change efforts through art projects within their schools and communities.

The objective of the conference is for students to return back to their schools or communities and develop and create a human relations project with their teachers or mentors that will be shared through an art form.  Some of the subject areas that students can choose from for their project can range from: homelessness, history, prisons, poverty, sexisms, racism, homophobia, diet, trauma, healing, etc. within the conference theme in mind, "Justice for the Forgotten".  

RISE UP will host over 150 students from all over LA County and will have over 20 workshops to choose from that day that will be facilitated by professionals and experts in their fields.  Their final session will be an art based workshop where they will be guided to utilize an artistic tool such as photography, song writing, poems, writing, murals, gardening, cooking, or theatre to present a human relations change effort in their school or community on a social justice or human relations issue. The youth will be mentored and supported by our agency in manifesting their efforts.

Guest Speakers: Immortal Technique, Author and City of LA Poet Laureate Luis J. Rodriguez, 2014-15 Youth Poet Laureate Amanda Gorman, Black Lives Matter, and many more. 

Brought to you by the Los Angeles County Human Relations Commission 

For more information and to join the RISE UP for Humanity movement email: riseuplosangeles@gmail.com 


”We are what we repeatedly do, therefore excellence is not an act but a habit” - Aristotle


Everyday we are given challenges to overcome and life choices to make,  this page is to be used to inspire you as you push yourself to follow your goals and dreams no matter what.   Below are various motivational videos that I watch daily to keep my mind, body and spirit awake and motivated as I pursue and commit myself to develop my principles, character and grit.  I hope you enjoy them.  

Ase is an invisible force, a magical sacred force of all divinity, and of all things.  It means to affix and affirm things, by saying Ase we not only legitimize the prayer, we also send out the vibration of the holy phrase so that the prayers may reach Orun (Heaven).



Leadership and Wellness Trainings and Speaking inquiries for Mr. Fidel Rodriguez please email - divineforcesmedia@gmail.com

Radio Inquiries email - divineforcesradio@gmail.com